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Emotion Trumps Everything

What’s our brand?

Disney Phone book
Photo: Phone book in the lobby of the bank serving our family banking needs

 

What’s our brand?

You know, the first thing people think of when they see us or hear our name.

For Example:

Virgin Atlantic – Irresistible

Starbucks – your third place (1st is home, 2nd is work, 3rd is SB).

So let’s back up, brand is also what a company does to try to make you feel a certain way.

Tomorrow, a singular, simple thought running through the minds of artists as speakers.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five different sites.

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