What’s our brand?
You know, the first thing people think of when they see us or hear our name.
Virgin Atlantic – Irresistible
Starbucks – your third place (1st is home, 2nd is work, 3rd is SB).
So let’s back up, brand is also what a company does to try to make you feel a certain way.
Tomorrow, a singular, simple thought running through the minds of artists as speakers.