Why does emotion trump everything else? Oct 30, 2012… several days before it goes on sale to the world Nov 2 Why does emotion trump everything else? The answer is obvious once you take a moment to think about to whom and what you are loyal to. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.