The Herd and The Movement.
The trick to standing out is to be better or different (or both) than everyone else.
If you are doing it like the masses (The Herd) how can you stand out? How do you grab anyone’s valuable attention?
It’s insanely risky to invent a new way – a way no one else has succeeded at doing.
Like a broken record: Taking risks is risky, so is playing it safe.
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