Sold the experience, not the features Matt picked a unique rock to add to the pile. It is tradition for first-time hikers to add a rock at the summit. Looks like a Stratocaster guitar. Pay goodness forward. Invite a stranger to do something remarkable. Sell them on the vision.dad • • • • • This website is about our WORK. To ponder today’s post about our HOME, click here. By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.