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Glacier National Park

The art of branding begins with the extra inch

The effort required to reach this vantage point is part of my personal brand. Getting off the beaten path is part of my personal brand.

The art of branding begins with the extra inch.

How?

Brand reputation is the first thing others think of when they see your face of hear your name.

How many reputations do you have?

We have one with every person we know.

Small, seemingly insignificant gestures (or omissions) create an emotional connection.

When it comes to brand loyalty, emotion trumps everything.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five different sites.