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Glacier National Park

The lift a word can bring

Why add Great? How about Northern Railway? That would have been specific enough, right?

In the 1990’s we (Disney) changed our Guest Service Fanatic recognition program to Great Service Fanatic.

The lift a word can bring is not lost on great organizations like Disney and Apple.

Not everyone, particularly backstage Cast, felt they served “Guests”.

Changing the word clearly defined great (not good or very good) as the standard.

Changing the word also clarified that every Cast Member serves others, even if they are “only” fellow Cast Members.

One more thing, when i use words like “we”, the karma i’m projecting is simple:

Once a 30-year officially-retired Cast Member, always a Cast Member.

i still carry a Cast Member ID card that provides all the same Cast benefits except backstage access.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five different sites.