Intentionally use phrases, words, and icons to create your culture

Disney University Wall
Photo from Facebook.


One of the most important things Disney does to preserve and enhance it’s corporate culture is to intentionally use phrases, words, and icons to create mental images. The daily, over managed repetition creates a powerful emotional connection with Cast Members.

The culture becomes something worth defending.

Imagine your culture being like that.

Can you?

i can.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.