Making tough business decisions should be easy

Birthday candles
Yesterday’s birthday celebrations for 94 and 81 year olds, my mother-in-law’s neighbors.


Making tough business decisions should be easy.


Because making tough decisions never goes away.

To thrive in this harsh reality, as well as build, maintain, and enhance your brand, organizational blueprints are mission critical. Cultural architecture is another way of saying organizational blueprints.

Yesterday (Friday) a tough answer came in from an easy decision i made Monday. The special price offer from a (Lee Cockerell) referal came with structure conditions.

  1. A five day deadline opportunity to commit
  2. Upfront payment in full

The client declined.

Losing business on cost is the price that’s paid to build a reputation, externally and maybe more importantly, internally.

Do what you say you’re going to do.




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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.