The Dirty Little Motivational Secret Most People Ignore Do not put this fire out...ever! Pssst…wanna know the most ignored but obvious motivational secret? Fuel. Motivation is like a fire, we need to continually add fuel or it’ll go out. This is so true it will be life changing by applying it. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.