Twitter For Your Business? Can Your Business Tell A Story? Twitter for business? Absolutely. Heather Lutze, famous SEO expert, and someone I trust, recently posted this article, 5 Key Ways That Twitter Benefits Business. There are no sure things with the internet, except this – the Internet is a far more powerful tool than any tool created before 1984. By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.