Why Caring Is A Competitive Advantage The hardware attracts people the first time. Caring does the rest. Been a student in class the past few days. Focused on leadership excellence. Can you tell by the pictures (on all the blogs). Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.