Be Careful What You Wish For (smile) It occurred to me that there is a very important caveat to every self-help and business success tip ever written or spoken – be careful what you wish for. Insight: More is not necessarily better. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.