The Two Most Important Attributes People Need In Order To Be Seen As The Expert Each of us has a really big dream. The two most important attributes every subject matter expert demonstrates: Desire to be the best Willingness to do whatever it takes Insight: There is no shortcut. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.