Being a leader is demanding Both are the CEO of You, Inc. Interesting thing about the leader at the very top. She has to believe in everything exponentially more convincingly than everyone else she leads. This is a hard thing to ask any human to do. And why most fail at it. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.