We know this Winnipeg, Manitoba in early April covered in snow Every business using slogans and tag lines, Slogans, rallying cries, tag lines…. They mean nothing if we are not mentally prepared to attack our day. We know this. Yet rarely do it. Why? Live like you mean it. Life is not a dress rehearsal. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.