Why it’s okay to fail more than 100 times photo from Central Florida grocery store 2012 Our average life expectancy is 78 years, or 28, 470 days. To fail only 100 times in search of our purpose is trivial. To give up is criminal. You deserve better. Keep going. I did. And you can too. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.