Be the first?
What does this mean?
You can define it any way you want.
Does it matter to be the first?
Lots of research touting the benefits of being first to market. You’re probably familiar.
Not as much chatter about becoming a category.
Life is about choices.
Choices birth consequences and/or opportunities. Opportunities birth a price that must be paid.
The price to be paid then leads us back to the beginning of the cycle – a choice must be made – to pay or walk away.
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