Disney University was the original Disney Institute.
Few, if any, know this.
Because it’s not important.
But knowing it, and living through it, help me convince my audiences that it’s not the Magic that makes it work, it’s the work that makes it Magic.
The reason professional development left Disney University (DU) is that DU no longer had the room, nor staff, to train “outsiders”.
Coincidently, a new brainchild from Michael and Jane Eisner was the concept of “Smart Fun”.
In addition to Disney Adult Discoveries (we nicknamed them DAD Programs) and Personal Enrichment Programs (like animation), there was an opportunity to move DU Seminars to the new Disney Institute.
And that’s what happened in 1996.
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