The reason organizations fail at their primary purpose (which is to deliver shareholder value by surprising and delighting their customers and employees), is because they fail to embrace what truly motivates and inspires their people.
Employees aren’t encouraged and motivated by rewards or reprimands.
Employees aren’t inspired by upward mobility and performance review ratings.
Employees, at their core, want meaning in their lives. They want to feel like a part of something bigger than themselves. Something they can rise up to.
They want a true sense of connection.
If your goal isn’t impossible, you’re not reaching high enough.
And your people won’t reach high enough either.
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