This better work

Fast Company Article on Disney My Magic project
Fast Company Article on Disney My Magic project


“This better work”, Bob Iger said three times to Tom Staggs as one of the Walt Disney Company’s most important modern day meetings concluded.

This better work.

The Fast Company article summarizes what i’ve been saying for years:

There probably hasn’t been a day in the past 10 years where we have not said, “We should have never done this.”

Beginning tomorrow, a new chapter at

If Disney Ran Your Life: Your owner’s manual to greatness and success

Next Blog

By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.


  1. Wow, what a great article. Thanks for sharing this. New respect for the magic bands.

Comments are closed.