This is a difficult leadership principle to grasp Mission work means serving others when it would be easier to kick back and enjoy oneself Sometimes it’s in the fulfilling of another’s need that we fulfill our own. This is a difficult leadership principle to grasp. Even more difficult to find the time to do. Everyday. All day. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.