Why would anyone gladly pay a premium

iPhone 7 Plus packaging
Photo Sept 19, 2016 – iPhone 7 Plus just arrived. Original post written July 22, 2016.

 

Why would anyone gladly pay a premium when there are other providers offering a “same category” product or service at a significantly lower price?

Prevailing wisdom suggests more often than not, we get what we pay for.

Go to an Apple Store (or Apple.com) and try to negotiate a lower price for any Apple product. Not gonna happen.

i could go on a long riff about this but won’t (because i actually did riff-on but deleted it shortly after it posted).

 

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This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

 

By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.