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Quotable

Reputation Coaching

Married couple posing with Mickey Mouse
Employees are customers too. Photo: Two retired Cast Members, with 66 combined years of Disney Service. They also are raving fans.

Reputation coaching to drive brand loyalty:

  • Define your customer promise: Identify your customers and align your promise for each customer segment.
  • Deliver your customer promise: identify your strengths – your core competencies – and deliver your strengths at every customer touch point.
  • Because human emotions trump everything else, connect emotionally with your customers and value your employees – they are customers too.

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.