Following up from yesterday’s idea that there are no secrets anymore, how do we leverage our businesses (and personal lives) now that the Internet has changed everything?
For starters, we can pay attention. I do. It’s often a time investment, like this 15-minute video of Jay Baer at The Power Of Now – Connections 2011. Jay suggests we don’t “do social media”, he says we must “be social”. Big difference, but only if you study it: