If you found a cure for cancer, would you tell people?
If you believe in your message, your platform so to speak, and knew that if it were available to others, and it would help them, would you tell people?
Jack Canfield suggested you become very comfortable with self-promotion. So much so, that you become an expert at it, a marketing expert.
This is counter-intuitive. But you must own it. And get very, very good at it.
None of this matters if you don’t believe your message will help others.