This is a copy and paste snippet from an email distribution software i just purchased on a recommendation from my future Podcast Host Jody Maberry. The software employee gives tips on how to build your processes and how to be more effective with what you build.
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It’s like a dinner party conversation. Two people are talking and your friend says, “Hey did you hear Bill has a blog?”.
“No, what’s it about?” the person responds.
If your friend gives a general answer, it won’t be very compelling to the new person.
If it’s specific, you have a chance. The topic will either resonate or it won’t. If it does, you may have found a fan for life.
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Ok, back to my voice…
Too generic and your flavor sounds like plain vanilla. Vanilla isn’t inherently bad, but it’s available everywhere and everyone is selling it.
The right kind of specific and you have a flavor that sounds amazing to the right person.
Out of 100 people who know about your new flavor, if five are crazy about it (and 95 don’t care), you have something valuable.
The goal is the smallest viable audience.
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