Apple Computer Ad 1997

What was an Apple Computer ad like, a dozen years ago?

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes – the ones who see things differently. They’re not fond of rules and they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing that you can’t do is ignore them. Because they change things.”  — Apple Computer ad, 1997

Anyone in advertising will tell you, “An ad should make you think”!

By the way, after all these years, Apple still only has roughly 6-7% market share for computers.  They dominate music players with their iPod products.  Their iPhone product is arguably the best phone on planet earth.

And the answer to my infamous, “So what”?

If you can’t see this coming, maybe you should think about getting your eyes checked.  If I was a PC, I’d be seriously concerned.

Napster completely destroyed the Music industry’s financial paradigm. Digital media completely destroyed film cameras.  Apple, and their ability to change the status quo paradigm should be keeping the PC world up at night.

Why do you think I just bought my second Macbook Pro in less than four months?  Why do you think I just bought an iPhone?

Heck yes, it’s a very expensive investment.  And that’s another gem I’ve learned from Disney.  Invest in the best.  Why do you think Bob Iger got the Pixar deal done?

Carpe diem, jungle jeff noel 🙂

By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five different sites.