Walt Disney Quality

Hidden Mickey

Fortune Magazine recently ranked the Walt Disney Company number one for quality.

Intel was number two.  UPS number three.  Apple number four.

Big names.  High expectations.  Focused on excellence.  Every single day.

What does that mean to you and me?

By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.


  1. Jeff,

    I know that there are “products” that these companies sell, but the bottom line for these companies is SERVICE. Without quality of service to the masses of consumers partaking of their products, the companies fail. For Disney, it is providing that top-shelf experience EVERY TIME someone enters their parks, stores, etc. For Intel, it is a peace from doubt that your computer will run with its parts – the “Intel Inside” sticker on a computer gives people confidence in the quality. For UPS, it’s knowing that when you give a package to a man in brown, that it will get to its destination. And for Apple, it’s knowing that they have a loyalty base unparallelled in the industry – the loyalty is because people believe in the quality and consistency.

    But on the flipside, look what a questionable quality has done to the spotless image of Toyota. The incongruency between what is expected and what is reality is what has greatly hurt Toyota. Which brings it back to what it means to me. If what I do in my actions do not coincide with what is expected of me by the standards I claim to adhere to, the quality of my word and deed become suspect. From a business perspective, it is quality of service. From a personal perspective, it is character. And from a spiritual perspective, it is your testimony.


  2. Bob, you always provide insight that makes me smile, and other readers must be doing the same. 🙂

    The better a company, or person gets, the higher the expectations that people have of both.

    The better you get, the higher your “batting average” gets.

    So when a hall-of-famer strikes out at a crucial time in the game, it can be a big let down.

    Imagine if Apple, Intel, or Disney, put out a much-hyped product and it didn’t meet expectations.

    And as you said at the end, applying that concept to the person in the mirror, makes it tough.

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