Where is the line?

Starbucks chalk board message

 

Where is the line between confidence and arrogance?

One person’s boast is another person’s dream.

Or maybe it becomes clearer here:

One Company’s boast is another company’s dream.

Apple has been called the most admired company in the world eight consecutive years. How many great Companies would love to say that?

All of them? Probably.

Boasting? Confidence?

Marketing?

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