In Case It Wasn’t Blatantly Obvious Yesterday

It’s a trash can decoration. A trash can!

Did you pick up on yesterday’s message? Come on, seriously, I’m talking about ridiculous attention to details. Details most people don’t care about. And on top of that, details they never comprehend and therefore don’t appreciate.

Insight: People only notice when you don’t pay attention to details. That’s why you do it.

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Being Brave Means Paying Attention To Others

Should the customer see this message? Some say yes, some say no.

Paying attention to others requires us to be brave, because we can notice things they can’t. And they can notice things about us we can’t. We have to decide how brave we should be in our observation of their blind spots. To them, our sharing may seem ridiculous and hypocritical. And they must be cautious of the same.

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Paying Attention Pays

Yogi Berra, the baseball player who is also famous for saying, “Ninety percent of it is half mental”, and, “When you come to the fork in the road, take it”, also coined one of my all-time favorite sayings:

“You can observe a lot by watching”.

Walt Disney has taught me to watch and listen for what is done, and for what is not done.  And try to learn why.

And now I’m teaching our son.  Most of life’s secrets are pretty simple.

What’s challenging for most of us, myself included, is that we are easily distracted.  Easily swayed by peer pressure and society’s norms.

Walt Disney was a man who challenged the status quo, in virtually everything he did professionally.

Look where that got him.  One of the most creative minds in modern times.


Because he watched what wasn’t being done, and then did it.  Soon after, everyone else tried to catch him.

In a very humble sort of way, I can totally relate to Walt Disney.

Our son, at eight years old understands this, while many adults do not. Crazy. But true.  Carpe diem, jungle jeff 🙂