Categories
Authenticity

Another TED Talk on Building (and rebuilding) Trust

Disney Classroom flip charts
In a few minutes, i began to understand the magnitude of the classroom punk-effort.

 

Disney Classroom flip charts
One flip-chart after another…there was a new message.

 

Disney Classroom flip charts
Even live-action character quotes.

 

Disney Classroom flip charts
Underneath, another gem. They tried to disguise it with an official-looking “Day 2” title page.

 

Disney Classroom flip charts
Underneath.

 

Disney Classroom flip charts
Different handwriting is the first clue this involved more than one person.

 

Disney Classroom flip charts
The classroom would think i drew this. i did not.

 

 

This TED Talk by Harvard Business School Professor uses authenticity, logic, and empathy as three points for her triangle model in building (and rebuilding) trust.

What was significant to me early on in her speech was a secondary message addressing being authentic.

 

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Categories
Disney Brand Loyalty Book

i study Steve Jobs, but never worked at Apple

Walt Disney picking up trash
There’s a difference between the Olympian and the one who studies deceased Olympians and interviews current and former Olympians. PS. i’ve always capitalized Magic. Always.

 

 

i’m fascinated by what the general public accepts as legitimate, and the blurry lines between two similar looking things that are actually polar opposites.

Serendipitously, Bob Iger talks about Disney’s future.

Shared the above Facebook update yesterday, not realizing it was from Lou Mongelo.

i friend texted me asking if i know Lou – that’s when i doubled checked the source.

Thought it was written by a former Disney colleague.

This got me thinking.

Lou has carved out raving fans with his WDW Radio enterprise. Incredibly entrepreneurial and successful from a popularity metric.

He’s also venturing into the business side of Disney.

Here’s my aha, which is challenging to explain why it’s weird for me to hear non-experts stake a claim as an expert.

For 30 years, i picked up every speck of trash i passed as i covered thousands of miles across Disney property.

And in Disney retirement, the first couple times visiting the Parks, i was torn.

Do i continue to pick up trash?

i mean, as a Cast Member, there’s no way i could ever justify not picking up trash.

(Note: The exceptions are when you’re in the middle of an urgent Safety or critical Guest Courtesy situation.)

Has an expert, like Lou, spent a lifetime – 30 years – learning it, doing it, and teaching it to other Cast Members?

Do you know how challenging it is to get humans to pick up trash? Humans are never taught, ever, to pick up every speck of trash. We are taught the opposite – don’t litter.

So how do you create, and maintain, an “everyone at Disney picks up trash” cultural phenomenon?

There are only two things – i know them, and i’ve never heard anyone else frame it up the same way.

Only a lifetime insider-expert who has been trained and entrusted to teach “outsiders” how it works can share it with a “been-there-done-that certainty”.

PS. Looking for a part-time, contracted, Marketing expert. Call or text 407-538-4341

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

If you want to stay on this site and read more posts from this Blog, click here.

 

Categories
Authenticity

The value proposition for seeing things differently

Bernadette Jiwa speaking at Authority Rainmaker 2015
Bernadette Jiwa speaking at Authority Rainmaker 2015 last week.

 

The email from a former client came through while working, about 1pm yesterday.

“Time for a quick call today?”

“Sure.”

When you do the right things for the right reasons and see profit as the reward, not the goal, Magic happens.

PS. Update 100 days later (today) a speaking contract came out of this conversation.

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Categories
Authenticity

Got guts to do this?

Disney lunch meeting room

 

Disney client meeting at Magic Kingdom

 

Got guts to do this?

Show up in cut off jeans and t-shirt for a meeting with a CEO?

A meeting that may lead to a six figure contract – either side of this.

What if you did?

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Categories
Authenticity

Can you build trust and credibility instantly?

LinkedIn message about speaking

 

Can you build trust and credibility instantly? Yes you can, but only if you earn it. And you can’t earn it if your soul and spirit aren’t soaked in authenticity.

It also helps if your resume is particularly remarkable.

Two days after meeting the co-founder of Dave’s House, Ron sent the message in the photo:

I may have a speaking engagement for you…

Arriving early and staying late at the event where Lee Cockerell was the keynote speaker was unintentionally beneficial.

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