Cultural Transformation Next Steps after Executive engagement (2-days with 19 cultural blueprints)

Disney traffic signs
Only one place on Disney property with this sign configuration.

Cultural Transformation Next Steps after Executive engagement (2-days with 19 cultural blueprints)

Traditional blueprint assignments:

Leaders: CEO, Human Resources, Labor Relations, Employee Relations; one of these four owns total responsibility.

Employees: HR & Marketing (Employment, Training & Development, Communications, Recognition)

Customers: CCO (Chief Customer Officer), HR (Orientation, OJT, Ongoing Training)

Reputation: HR (Training) Marketing & PR (Communications)

Improve: CEO, HR, Marketing

Notes:
We started with senior leadership because you are the most connected and experienced with the organization’s strategy. You know things no other levels know.

Recommend creating a corporate Historian (including video/photo library) to work with and assist all other areas to make key links and connections to the founder’s story, heritage & traditions, traits and behaviors, language and symbols, and shared values.

The most natural things to feel about uncharted territory: doubt, fear, anxiety, confusion, excitement, joy, relief, hope, motivation.

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REPUTATION (Exterior style, interior style & landscaping)

seven book series
Envisioning seven Disney Business books, similar to this. When lined up, the spines will have an intentional image.

REPUTATION (Exterior style, interior style & landscaping)

13. (Your promise) This one is easy, it’s your unifying goal.
14. (Delivering your promise) process map every customer (and employee) touch point and create exhaustive lists for delivering your quintessential service goal at every touchpoint, all day, every day.
15. (Connecting Emotionally) Create organizationally unique employee framework to allow for initial and ongoing training and development.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

jeff noel’s Disney Brand Loyalty Basics Will Challenge You

disney author Jeff Noel writing at DIsney's Animal Kingdom
Sitting on the ground, writing like i mean it.

jeff noel’s Disney Brand Loyalty Basics Will Challenge You

Who pushes you and your organization to do your best work?

Does overwhelm and urgency drive most of your days?Are you satisfied with your cultural and personal b?

Are you satisfied with your cultural and personal brand loyalty framework?

Do most days feel like you’re playing whack-a-mole on a corporate scale?

If you cleared your calendar from distraction for an entire day, what would you focus on and why?

If you could wave a Magic Wand, it would provide the corporate architecture for building better answers.

Jeff’s three world-class brand loyalty basics provide a brilliantly simple blueprint for better days, better outcomes, and better health – organizationally and personally.

Brand Loyalty Basics

What’s the foundational difference between a vision statement and a corporate promise?

What’s the remarkable difference between a marketing promise and an operational promise? (Answer: One is theory and hope, the other is real and operational.)

What makes an emotional connection stronger than any other type of positive customer (or employee) experience?

Why should your employee’s experience mirror your customer’s experience?

Jeff’s brand loyalty architecture provides the transformational template for organizational and personal vibrancy.

Every employee, at every level, in every company will walk away equipped with catalytic brand loyalty DNA to solve their unsolvables.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

Great Brand Loyalty Categorically Changes Everything

hand with iPhone at Disney
Blooper. Setting up self-timer.

Great Brand Loyalty Categorically Changes Everything

Do you want to lead the category or do you want to become the category?

After you read the next sentence, ask yourself what your organization (or you if you can’t influence an entire company) would have to do differently to have your customers and employees feeling it, talking about it, and loving it?

Be the category.

Imagine being a category of one.

No one else does what you do in the way you do it and your customers (and employees) love you for it.

Great brand loyalty categorically changes everything.

Yes or no?

Please remember we aren’t talking about good and very good brand loyalty. At Disney we have a saying, “Good and very good aren’t good enough.”

Be the category.

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This website is about our WORK. To ponder today’s post about our HOME, click here.

How Does Disney Brand?

florida pool
Slow down to speed up.

How Does Disney Brand?

The harsh reality is that satisfaction is dangerous.

At Disney, we are never satisfied.

Every day, all day, we are focused on exceeding expectations at every customer and employee touch point.

Sound like your organization?

Never satisfied.

Never.

Satisfied.

World-class organizational brand loyalty must set a standard so high, it literally guarantees competitive immunity.

Think about it and imagine your brand loyalty being intentional and relentless about clearly outdistancing your competition.

Now imagine aiming for solid customer and employee loyalty.

Satisfaction is not the goal.

Exceeding expectations is the goal.

You want customers and employees definitely recommending, not probably will or most likely will.

You want customers who return or repurchase often, and employees who stay.

World-class brand loyalty is the goal.

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This website is about our WORK. To ponder today’s post about our HOME, click here.