Brainstorming at Disney

LED old school alarm clock
Woke up in the middle of the night with a great idea. Snapped the photo to remind me of the “great” idea in the morning. i forgot it. It was a really good one too.


Brainstorming at Disney is focused on one thing above all others – volume. No judging or critiquing ideas while brainstorming. We can only pick from what we generate, so anything that slows or inhibits volume is prohibited.




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Thank you Walt Disney for your daily inspiration

Orlando Keynote Speakers


(photo: Keynote speakers need a memorable logo, an apple, a chair, three circles, a swoosh, etc)

Brainstorming comes so naturally to Disney Cast Members. In fact, we don’t even call it brainstorming. It just is. It’s the culture. The way our work gets done. What we think and do, without thinking.

Last night while trying to fall asleep, these ideas popped up:

  • Disruptive speaker with 30 years at Disney.
  • The marketplace’s new best kept secret.
  • World’s preeminent customer experience expert.

Just a few little sparks. Like when Walt was sitting on a (city) park bench thinking there ought to be someplace where children and parents could have fun together – the genesis of Disneyland.

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