Categories
If Disney Ran Your Life

Upholding Disney’s attention to detail

Even the drum set matched Cinderella Castle’s Celebrate You messaging.

Upholding Disney’s attention to detail is our biggest challenge.

Why?

From the very beginning, paying attention to details most won’t notice is a hard sell – at an organization’s birth, growth, and maturity.

Why do it if 99% wont notice?

Coolest thing?

Three sentences up, change the words at an organization’s to in your personal life. (csn, txt me when you finish today’s posts. Ty.).

If you can convincingly answer this, you are in a unique class and world-class mindset.

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Categories
Being Brave

Know thy purpose

Speaking of a ticking clock…Yesterday, November 8, at Lowes Home Improvement store. Corporate goals mostly revolve around profit, not purpose.

Know thy purpose.

To thine own self be true.

But what about societal and family pressure to fit in and not rock the boat?

Is what you are doing good, decent, and doesn’t cause anyone to do anything against their will?

Then you are a free person.

Tradition has its place. We must never forget that tradition evolves. Tradition has always evolved. We forget this. You, my friend, may be modifying tradition in a way that makes more sense than older or existing traditions.

Making things better is a great tradition to carry on.

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Categories
Final 120 Days

The story is what conncts emotionally

Walt Disney Keynote speakers
Up close and personal you can notice details otherwise undiscoverable.

The story is what connects emotionally.

The facts connect intellectually.

A personal, and meaningful story can go straight to the heart.

The heart is where commitment lives and flourishes.

Think about the intentionality required to carry a teddy bear, a bead jar, and a Disney Goofy hat to Kuwait to give an 18-minute speech.

Slow and steadily build your foundation for over-focusing on the same things you used to under-focus on or ignore.

Learn to be intentional where you used to be less intentional.

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Categories
Disney Brand Loyalty Book

Downside to world-class organizational vibrancy

Apple Store Mall at Millenia
Apple Store Mall at Millenia yesterday minutes before opening at 11am.

The downside to world-class organizational vibrancy?

None.

There’s something about world-class organizational vibrancy that attracts and retains great (loyal) employees.

Same thing happens with customers.

World-class customer service vibrancy attracts and retains great (loyal) customers.

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This website is about our WORK. To ponder today’s post about our HQ, click here.

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Categories
Disney Brand Loyalty Book

Branding and Customer Experience quotes

LinkedIn messaging
Last night a request for my Disney expertise.

 

Disney Innovation Speakers
At a local small business meetup a year or so ago i did a short presentation.

 

Branding and Customer Experience essential business insights:

  • Emotion trumps everything.
  • The goal of Marketing is trust.
  • The other goal of marketing is to sell more stuff, to more people, more often.
  • Clarity is power.
  • Build your box and think inside it.
  • Employees are customers too.
  • You must be obsessed with continuously improving your Customer experience.
  • Prolific small “wows” have greater loyalty effect than a couple of big “wows”.
  • Your brand is the first thing people think of when they hear your name or see your face.

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

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