Categories
Being Brave

Know thy purpose

Speaking of a ticking clock…Yesterday, November 8, at Lowes Home Improvement store. Corporate goals mostly revolve around profit, not purpose.

Know thy purpose.

To thine own self be true.

But what about societal and family pressure to fit in and not rock the boat?

Is what you are doing good, decent, and doesn’t cause anyone to do anything against their will?

Then you are a free person.

Tradition has its place. We must never forget that tradition evolves. Tradition has always evolved. We forget this. You, my friend, may be modifying tradition in a way that makes more sense than older or existing traditions.

Making things better is a great tradition to carry on.

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Categories
Final 120 Days

The story is what conncts emotionally

Walt Disney Keynote speakers
Up close and personal you can notice details otherwise undiscoverable.

The story is what connects emotionally.

The facts connect intellectually.

A personal, and meaningful story can go straight to the heart.

The heart is where commitment lives and flourishes.

Think about the intentionality required to carry a teddy bear, a bead jar, and a Disney Goofy hat to Kuwait to give an 18-minute speech.

Slow and steadily build your foundation for over-focusing on the same things you used to under-focus on or ignore.

Learn to be intentional where you used to be less intentional.

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Categories
Disney Brand Loyalty Book

Downside to world-class organizational vibrancy

Apple Store Mall at Millenia
Apple Store Mall at Millenia yesterday minutes before opening at 11am.

The downside to world-class organizational vibrancy?

None.

There’s something about world-class organizational vibrancy that attracts and retains great (loyal) employees.

Same thing happens with customers.

World-class customer service vibrancy attracts and retains great (loyal) customers.

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Categories
Disney Brand Loyalty Book

Branding and Customer Experience quotes

LinkedIn messaging
Last night a request for my Disney expertise.

 

Disney Innovation Speakers
At a local small business meetup a year or so ago i did a short presentation.

 

Branding and Customer Experience essential business insights:

  • Emotion trumps everything.
  • The goal of Marketing is trust.
  • The other goal of marketing is to sell more stuff, to more people, more often.
  • Clarity is power.
  • Build your box and think inside it.
  • Employees are customers too.
  • You must be obsessed with continuously improving your Customer experience.
  • Prolific small “wows” have greater loyalty effect than a couple of big “wows”.
  • Your brand is the first thing people think of when they hear your name or see your face.

 

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Categories
Podcast

Connect like you mean it

Best Disney podcasts
Jody’s Twitter bio: Former Park Ranger who has become the happiest podcaster on earth.

 

This is a copy and paste snippet from an email distribution software i just purchased on a recommendation from my future Podcast Host Jody Maberry. The software employee gives tips on how to build your processes and how to be more effective with what you build.

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It’s like a dinner party conversation. Two people are talking and your friend says, “Hey did you hear Bill has a blog?”.

“No, what’s it about?” the person responds.

If your friend gives a general answer, it won’t be very compelling to the new person.

If it’s specific, you have a chance. The topic will either resonate or it won’t. If it does, you may have found a fan for life.

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Ok, back to my voice…

Too generic and your flavor sounds like plain vanilla. Vanilla isn’t inherently bad, but it’s available everywhere and everyone is selling it.

The right kind of specific and you have a flavor that sounds amazing to the right person.

Out of 100 people who know about your new flavor, if five are crazy about it (and 95 don’t care), you have something valuable.

The goal is the smallest viable audience.

 

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This website is about our WORK. To ponder today’s post about our HQ, click here.

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