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Disney Brand Loyalty Book

Downside to world-class organizational vibrancy

Apple Store Mall at Millenia
Apple Store Mall at Millenia yesterday minutes before opening at 11am.

The downside to world-class organizational vibrancy?

None.

There’s something about world-class organizational vibrancy that attracts and retains great (loyal) employees.

Same thing happens with customers.

World-class customer service vibrancy attracts and retains great (loyal) customers.

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Disney Brand Loyalty Book

Branding and Customer Experience quotes

LinkedIn messaging
Last night a request for my Disney expertise.

 

Disney Innovation Speakers
At a local small business meetup a year or so ago i did a short presentation.

 

Branding and Customer Experience essential business insights:

  • Emotion trumps everything.
  • The goal of Marketing is trust.
  • The other goal of marketing is to sell more stuff, to more people, more often.
  • Clarity is power.
  • Build your box and think inside it.
  • Employees are customers too.
  • You must be obsessed with continuously improving your Customer experience.
  • Prolific small “wows” have greater loyalty effect than a couple of big “wows”.
  • Your brand is the first thing people think of when they hear your name or see your face.

 

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Podcast

Connect like you mean it

Best Disney podcasts
Jody’s Twitter bio: Former Park Ranger who has become the happiest podcaster on earth.

 

This is a copy and paste snippet from an email distribution software i just purchased on a recommendation from my future Podcast Host Jody Maberry. The software employee gives tips on how to build your processes and how to be more effective with what you build.

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It’s like a dinner party conversation. Two people are talking and your friend says, “Hey did you hear Bill has a blog?”.

“No, what’s it about?” the person responds.

If your friend gives a general answer, it won’t be very compelling to the new person.

If it’s specific, you have a chance. The topic will either resonate or it won’t. If it does, you may have found a fan for life.

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Ok, back to my voice…

Too generic and your flavor sounds like plain vanilla. Vanilla isn’t inherently bad, but it’s available everywhere and everyone is selling it.

The right kind of specific and you have a flavor that sounds amazing to the right person.

Out of 100 people who know about your new flavor, if five are crazy about it (and 95 don’t care), you have something valuable.

The goal is the smallest viable audience.

 

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Disney Brand Loyalty Book

The best Disney Keynote Speakers have no choice but to flourish

Disney Leadership spacers
Two business insights scribbled down during a business call last week. The first one i’ve said for 15 years. the second for the first time during last week’s call.

 

The Disney decision should always be this one…

The decision to do it one way or the other way, you always pick the better way.

The purpose of organizational vibrancy is to have more people doing better things more often.

With this combination of intentional and organic cultural transformation, your brand has no choice but to flourish.

 

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Emotion Trumps Everything

17 days on $200 cash

Bicycling through the San Juan Islands
We got a window seat for lunch this day, while island-hopping through Washington State’s San Juan Islands.

 

i knew one thing for sure as a newlywed – doing something unique, perhaps even unconventional, would be way more memorable than doing the stereotypical honeymoon, which by the way, there was no way i (we) could afford.

Our 17-days (there was no predetermined length before embarking on the honeymoon) of travel were paid for with the $200 cash we carried with us.

That’s some crazy math: $200 to cover 17 travel days.

PS. There was that one night, when we stayed in Victoria, British Columbia motel, where we used Cheryl’s credit card. The campground was too far away, so we splurged.

 

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