Here’s a sign you never seen hanging in a lawyer’s office, a High School lobby, or a cable service provider’s headquarters: We have an unfair advantage: WE CARE MORE THAN ANYONE ELSE. Easy to promise. Anyone can make this promise. Literally impossible to live up to. But if you did it, it would work. […]
The event planner left a voice message yesterday saying my price was too high for her client, even though i offered two discounts. (one for 100% advance payment, the other for contracting a second, future, engagement simultaneously. One standard $3,500 discount for 100% advance payment, and another $2,000 for what i creativity labeled “seed […]
Brand like you mean it. (Also known as, connect like you mean it.) __________ This website is about our career health. To leave this site to read today’s post on my home health website, click here.
Your Promise This is your vision in a pair of work clothes. It’s your unifying goal. Delivering Your Promise You must identify every single touch point and then consistently deliver your Promise all day, every day. Connecting Emotionally It’s simple, emotion trumps everything. And exceeding expectations trumps meeting expectations. • • […]
Revolve everything around your perfect client. Common sense, not common practice…this becomes your brand. Consistency across the entire organization. Inspired, enthusiastic employees. Quick, scalable problem-solving synergy, strategies and tactics. Capable leadership who can make decisions without seeking approval first. Margin, or breathing room, in your busy schedule – to create unencumbered time to think, […]