They Really Want to Be Excellent

Last one, for now. And I have to tell you, They must really want to be excellent.

Hope you’ve enjoyed this insightful journey into the relative simplicity for having a world-class corporate culture.  It works for personal branding too.

How does a one-take-You tube video, five-a-day blogger know? If I have to explain it to you, you won’t understand.

Be well and do GREAT work!

Orlando’s jeff noel & Branding

Orlando’s jeff noel talks about Air Tran’s quest for excellence and domination in a tough business and even tougher economy.

Here’s jeff noel’s You Tube video from June 4, on a return trip from the University of Pittsburgh to Orlando.

Watch this You Tube video on Air Tran’s Branding to see what I’m talking about:

Every day is a great day to Brand Yourself. Carpe diem, jungle jeff 🙂

Is Personal Branding Simple?

Is Personal Branding simple?

Survey says……..drum roll please…….

Yes. Absolutely.  Simple.

But there’s a catch. While it is simple, it’s definitely not easy.

Fact is, in my opinion, nothing is easy.  There are a few exceptions, but they revolve around unproductive things.

Understanding that delivering excellence is hard work is one of the critical success factors I discovered very early in my professional career.  And I’ve seen it consistently demonstrated and validated during my entire 25 years as a Central Florida business professional.

I’m including an article on personal branding, from my monthly Earthlink e-newsletter.

Enjoy and happy branding.  Carpe diem, jungle jeff 🙂

Person of The Week?

Last night I watched ABC Evening News.  This is something that only happens when family visits.  Family arrived two days ago from “up north”.  As we were eating some take out pizza, my attention was captured when the “Person of The Week” feature announced the University of Connecticut Women’s Basketball coach, Geno Auriemma, as the person of the week.

Why did this interest me?

Because I love basketball?  No.

Because I’m heading back to New England in a few weeks.

Part of my personal brand is exceeding expectations.  Not meeting them.  Exceeding them!  This is really hard to do, day in and day out.  So what’s one of my secret tactics?

Paying attention.  Paying attention?  Yes.  Paying attention.

To what?

On a good day, everything.

Very simply, I’ve been trained from day one, to always be looking for small “wows” – things important to people, but people aren’t consciously aware they are important.  This is why it’s a surprise and why it exceeds their expectations.  They never saw it coming.  But once it arrived, WOW!

Well, where I’m headed, UConn Basketball is important.  For some it’s “religion”.  For others, not so much.  But overall, it’s very important to the fabric, the culture, of this community.

If I have an opportunity to get real time, emotional data from the TV, why not take it?

Yogi Berra, a baseball player I think, used to say, “You can observe a lot by watching“.

Words to live by.  Seriously, words to live by.

Pay attention and carpe diem, jungle jeff 🙂

PS.  I’d like to post again about the coach, Geno Auriemma.  He used a phrase, “the Stone-cold truth” to describe how he coaches.  The truth hurts, yet the truth can set you free, and lead you to three consecutive National Championships, and five National Championships since 2000.  WOW!