This is exactly what busting an industry stereotype looks like…
Sure, Delta Airlines has been breaking the mold for years with their humorous safety videos. Qantas is doing the same thing, but without the humor. Instead, they connect from a different angle, using a deep emotional connection. They are banking on a different human motivation to ensure their passengers watch.
On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
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