Being a category of one is the new wealth. • • • • • This website is about our WORK. To ponder today’s post about our HQ, click here. If you want to stay on this site and read more posts from this Blog, click here.
Aim to be the best in your category or to become the category? The safe bet would be to aim for category dominance. The risky bet would be to create the category. A category of one… Amazon, Google, Apple, Disney. __________ This website is about our career health. To leave this site to read today’s […]
What justifies a price we are willing to pay? Expertise? Trust? Comfort? Style? Reputation? Results? Exemplification? All that plus this: How badly does the prospect want to change? And if they are pro-change, where do they what to land? __________ On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed […]
Say this to yourself (a couple time if necessary)… i do not copy what’s out there and i am never going to please everyone. The biggest commitment you will ever make is this one: Do i want to be the best in the category or do i want to be the category? Setting the […]
How good do you want to be? Good enough to go viral? Good enough to lead the category? Good enough to become the category? Headline news: Competitive immunity comes from being a category of one. Next Blog