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Disney Brand Loyalty Book

Sustainable Civilization

Walmart Automotive department claim check
Yesterday, four new tires and a new battery.

 

Tire ratings
Do you know the three tire ratings? Treadwear, traction, and temperature.

 

As the Walmart customer walked past me i caught a glimpse of his tee shirt – Sustainable Civilization – and couldn’t help but go to a feeling of admiration for the creative who coined the phrase.

i immediately began thinking about the possibilities:

  • Sustainable leadership
  • Sustainable excellence
  • Sustainable corporate culture
  • Sustainable trust
  • Sustainable shareholder value
  • Sustainable reputation

i could go on and on.

Does every day mean something?

The answer is up to us.

 

__________

 

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