Categories
Do Not Collect

Hey you, Mr Snake-oil salesman

OC Tanner
An executive forwarded me a link to an OC Tanner riff on culture. Screen shot of the video transcript.

 

 

Do you know what a snake-oil salesman means?

“This special blend of ingredients will cure what ails you.”

Their slick and polished messages prey on the victim’s fears and hopes.

The product is only as good as the vision the marketing people can create. OC Tanner has phenomenal marketing.

Shot an email reply back to the executive asking for her key insights from reading the article and watching the video.

My purpose, to open the discussion to refocus her on the fact i’m leading her in a way OC Tanner can’t compete with.

Ever.

Bold?

Absolutely.

 

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Categories
Professionally Speaking

Self employed sounded so lame

Dentist office coffee table magazine selection

 

(photo: As a species, we are slothful, and ridiculously easy to sell false hope to)

Less than 24 hours ago the substitute dental hygienist (filling in) asked, “What do you?”

Only the second day into retirement no one had asked this question yet so there was no thought about an elevator speech.

So it sounded like this, “Self-employed.”

Ha.

Whenever you see a successful business, someone once made a courageous decision.
– Peter Drucker

Add another to-do to the checklist – craft compelling elevator pitch.

And check one off – make a courageous decision.

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