More right versus more ready

More right versus more ready.

Trying to get to the heart of client hesitation in signing a contract often leads us down the path of trying to be more convincing.

What might have a greater impact in the second half of the client proposal life cycle is to help the client overcome their unspoken fears.

This would first, and obviously, require bringing those fears to the surface.

No easy task.

So it’s easy to want to be more right.





On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.


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