Where is Spring Grove?

Where is Spring Grove? For decades, Disney nametags had two images. Mickey Mouse and the Cast Member’s first name. In 1996 at Walt Disney World, we began celebrating our 25th anniversary. Tom Elrod, our Marketing VP, announced that our new nametags would include our hometown. Why? To increase Guest to Cast interaction. “Where’s Spring Grove? […]

We know great brand loyalty is a competitive advantage

Any leader and any organization, in any industry, can architect world-class brand loyaty using systems and processes they control. World-Class Brand Loyalty is not reserved for special organizations that have secrets others don’t and never will have. Exceptional loyalty is built with three fundamental blueprints. Jeff’s Disney Keynote will be interactive, fun, thought-provoking, and comes […]

Disney Keynote Speakers should be fun and engaging

  Walt Disney said, “What we do is serious business, but we should never take ourselves too seriously.” Check. Mate. Yesterday. PS. Disney Keynote Speakers should be fun (and engaging). The two are not mutually exclusive.   •  •  •  •  • This website is about our WORK. To ponder today’s post about our HQ, click here. If […]

Emotion trumps everything

  Emotion trumps everything. Customers are deciding whether you love them or not, every time they interact with your organization. When they feel something uniquely special from your organization, brand loyalty is strengthened. When customers sense a non-committed employee, process or facility, loyalty is eroded.   •  •  •  •  • This website is about our WORK. […]

Epidemic of disconnection

  Epidemic of disconnection. The disconnection from organizational vibrancy stems from a lack of clarity with your leadership vision. Light a torch of awareness.   Be crystal clear.   If you’re not, please don’t come running to me. i cannot do the exercises for you.   •  •  •  •  • This website is about our WORK. […]