Hey, here’s a one-take-You Tube video from me again (howdy), jeff noel, the five-a-day blogger.
Are you starting to see how this might work for you? I mean, I’m just a common guy, working really hard at this social media phenomenon.
A few months back, I saw a You Tube video featuring Disney’s CEO, Bob Iger, answering questions as part of some panel.
What Bob Iger said, paraphrased from memory, was this, “Disney isn’t embracing social media. Disney is embracing the customer. The customer is embracing social media.”
Would your customers describe you or your business as hard working? You know, staying current and relevant with their needs and desires?
We would hope our answer is a resounding yes. Why? Because, our competition may be invisible at this point in history.
You see, there are others out there who can see something that our customers need and want, but our customers haven’t identified it yet. And neither have we.
Those other people who can see it? They’re changing the world.
Phrases and icons help organizations (and people) shape their brand, maintain their brand, enhance their brand and perpetuate their brand.
Most people have no idea what I’m talking about, at least not consciously. Once you hear the branding message, it’ll make more sense.
Enjoy this one-take-You Tube video from me, jeff noel (hello), the five-a-day blogger:
Tomorrow, I’ll expand on this concept. You’re sure to gain valuable insight from these simple, and I man ridiculously simple, examples.
The key to the simple stuff? That’ll be revealed soon too.
Of the things a leader can spend time doing, maintaining, growing and reinforcing corporate culture should be on the short list of critical success factors.
Can you imagine trying to be world-class with an average corporate culture?
Can you imagine a team of highly energized, focused, and driven professionals in an average corporate culture?
What would happen if a great organization took it’s corporate culture for granted?
What would happen to a good (not great) organization that elevated it’s corporate culture?
The other day, I went outside my Hotel for a breath of fresh air. During a ten minute break to take a walk, I shot a half dozen “one-take-You Tube videos”.
Most of them were about culture. You can observe a lot by watching:
Maybe you are all set with your corporate culture. Maybe you have a great personal culture for you and your family. You do focus these business applications to your personal life, right?