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Disney Brand Loyalty Book

The 19 cultural blueprints for corporate architecture for business excellence

Disney keynote speaker
Photo i took at One Man’s Dream attraction at Disney’s Hollywood Studios.

The 19 cultural blueprints for corporate architecture for business excellence.

LEADERS (blueprints, site prep, foundation)
1. (Vision) a clear, concise, compelling vision
2. (Involvement) Create your tool box with at least 100 easy to implement developmental ideas
3. (Accountability) Develop your tool kit with your top three priorities for each: Employees, Customers, Business PLUS: Technical, Managerial, Behavioral.
4. (Commitment) Short list (7 or less) of internal leadership (and employee) values, with concise definition and sample behaviors.

EMPLOYEES (shell, walls, roof)
5. (History) Full-blown founder’s story capturing the organizational DNA (and an historian identified)
6. (Customs) Long list of company heritage as well as traditions (ongoing historical management)
7. (Icons) Comprehensive guide to corporate language, symbols, phrases, tag lines, etc (ongoing historical mgmt)
8. (Values) Categorize unique traits & behaviors your culture is famous for.
EMPLOYEES: Deep and broad integration with your 4 HR practices: Hire, Train, Inspire, Value.

CUSTOMERS (floor plans, doors, windows, walls, stairs, closets, etc)
9. (The Bullseye) Identify and define your quintessential service goal. Then embed it in your organization’s DNA
10. (360 Analysis) Exhaustive lists of Needs, Wants, Stereotypes (+-), Emotions (+-); this will fuel scalable ways to hit your bullseye all day, every day.
11. (Unifying goal) redress your vision statement in a pair of overalls and march it to the front line. This is your battle-cry, the reason you exist. This one blueprint is the most important tool for harvesting your work force’s discretionary effort.
12. (Decision Tree) Create your prioritized corporate decision making matrix based on your non-negotiable, famous for, and business need.

REPUTATION (Exterior style & landscaping)
13. (Your promise) This one’s easy, it’s your unifying goal.
14. (Delivering your promise) process map every customer (and employee) touch point and create exhaustive lists for delivering your quintessential service goal at every touchpoint, all day, every day.
15. (Connecting Emotionally) Create organizationally unique employee framework (your Company’s Customer Service blueprints) to allow for initial and ongoing training and development.

IMPROVE (functionality – plumbing, electric, hvac, lighting, etc)
16. (Generate Ideas) Build your corporate box and think inside it.
17. (Select ideas) Use process mapping, 360 analysis, financials, surveys, etc
18. (Implement ideas) Develop a corporate framework for Continuous improvement (CIP); a literal six sigma for dummies.
19. (Leader’s Role) Create environment where great ideas have no choice but to flourish. Everyone is creative, your ideas are separate from your identity, “yes, and”.

 

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This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

Categories
Disney Brand Loyalty Book

Where should we post our most important corporate messages?

Lehigh Valley Airport
The most important corporate messages are in here.

 

Lehigh Valley Airport
The most important corporate messages are in here.

 

Lehigh Valley Airport
The most important corporate messages are in here.

 

Lehigh Valley Airport
Lehigh Valley Airport (unauthorized?) Disney display.

 

Lehigh Valley Airport
Apple calendar app.

 

Lehigh Valley Airport
The most important corporate messages are in the small black-framed display, center left.

 

Lehigh Valley Airport
The most important corporate messages are in here.

 

Sustainable shareholder reputation trust?

 

Where should we post our most important corporate messages?

Would you consider the airport’s approach (above photos) to be:

  • good
  • very good
  • excellent

Are you starting to see the opportunities (and challenges)?

 

__________

 

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

Categories
Could This Change Your Life?

11 mistakes personal (and corporate) trainers wish you’d stop making

Everyday Health photos
This photo title should say: You’re too Monotonous. Doing the same things and expecting your results to happen better and faster.

 

Everyday Health photos
You’re doing workplace initiatives you hate.

 

Everyday Health photos
You are starting with the wrong mindset.

 

Everyday Health photos
You’re always focused on the same things, in the same way.

 

Everyday Health photos
You refuse to do what it takes to have focus and discipline.

 

Everyday Health photos
You are neglecting a holistic approach to organizational vibrancy.

 

Everyday Health photos
You use a ready, fire, aim approach to making progress.

 

Everyday Health photos
You rush from one thing to another and don’t fully understand the inter-connectedness of the easy beginnings and easy endings.

 

Everyday Health photos
You only want to focus on what you’re good at, and not a 360 analysis.

 

Everyday Health photos
Rush, rush, rush. You do too many things that others can, and should, be doing.

 

Everyday Health photos
The long way is the short cut. Each important piece of cultural architecture has a positive ripple effect when you have it in place and a negative ripple effect when it isn’t.

 

The hardest thing in the world is to change who we are once we are well into our career. However, it SHOULD be the easiest thing because what we are really asked to do is to simply keep getting better.

Original article is here.

Summary of 11 points, jeff noel style.

  1. You’re too Monotonous. Doing the same things and expecting your results to happen better and faster.
  2. You’re doing workplace initiatives you hate.
  3. You are starting with the wrong mindset.
  4. You’re always focused on the same things, in the same way.
  5. You refuse to do what it takes to have focus and discipline.
  6. You are neglecting a holistic approach to organizational vibrancy.
  7. You use a ready, fire, aim approach to making progress.
  8. You rush from one thing to another and don’t fully understand the inter-connectedness of the easy beginnings and easy endings.
  9. You only want to focus on what you’re good at, and not a 360 analysis.
  10. Rush, rush, rush. You do too many things that others can, and should, be doing.
  11. The long way is the short cut. Each important piece of cultural architecture has a positive ripple effect when you have it in place and a negative ripple effect when it isn’t.

Personal trainers, executive coaches, High School Counselors, Physicians, and so on, they are at their finest when they are 100% honest, transparent, and forthcoming.

The truth hurts.

The truth can set you free.

Pick wisely.

 

__________

 

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

 

Categories
Disney Brand Loyalty Book

If this hits close to home, there’s finally a personal trainer available

If you’ve tried to change your culture and gave up, or are avoiding trying to change your culture, feel free to visit junglejeff.com

Culture comes down to habits.

What people think and do without thinking.

This will never change until you hire a corporate personal trainer to transform your thinking about what you and your organization are capable of.

And right now, you have way too many false limits.

We get what we pay for.

And when we don’t pay anything (or we pay very little), we get what we invest.

Same with exercise.

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

 

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

Categories
Disney Brand Loyalty Book

Executive Overview

Corporate culture architecture
Blueprints for organizational vibrancy.

 

Corporate culture architecture
Blueprints for organizational vibrancy.

 

Corporate culture architecture
Blinding flash of the obvious and most pressing question.

 

Executive Overview yesterday.

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

 

This website is about our career health. To leave this site to read today’s post on my home health website, click here.