Playing it safe is risky. Catie doesn’t seem to care. i hope she wins American Idol. • • • • • This website is about our WORK. To ponder today’s post about our HQ, click here. If you want to stay on this site and read more posts from this Blog, click here.
As an army of one – a small business entrepreneur – you have responsibility for marketing yourself. This is challenging to do and appear humble simultaneously. Marketing’s primary job is to shine a spotlight on why their organization, their product, and their people are head-and-shoulders above the competition. Blogging allows random opportunities (like this […]
It was an entirely new experience. A mashup between a keynote speech discovery call and a cultural transformation planning meeting. Keynote speeches are usually a one-and-done scenario. Yet we talked like there could be long-term opportunities. In reality, it’s my generous offer to expand the keynote speech. To offer more without increasing the price. Why? […]
Working diligently, creatively, tirelessly, and joyfully is the only approach that makes the effort to stand out seem worthwhile. Why? Because standing out is virtually impossible. Here’s to 2016 being the year you break away from the status quo. Quick review of our three choices: Keep up with our competition Be the best in […]
Began the rough draft yesterday to describe concisely what hiring me as a business advisor would look like. Have a client who wants transformation and world class consistency and operational excellence. Same client also wants this as cheaply as possible. She’s been taught to ruthlessly control costs. Profit is the goal for her, not […]