Disney Brand Loyalty Keynote Speaker
Five daily blogs about life's 5 big choices on five different sites.
Dinner at our friends house two nights ago. Our children have been classmates for a couple years. They invited us to their lakefront (fourth biggest Florida lake) home to catch up because this is the first year our children are going to separate schools.
The two couples totaled nearly 120 years of Disney experience.
Two with a lifetime in Park retail, one a lifetime in HR, and the other a lifetime in Resort operations and Disney Institute.
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Apple has held the Most Admired Company designation eight consecutive years.
There’s one Company that would like to give them a break from the top.
Exceptionally high expectations don’t make a company, or a person, arrogant.
Be unwilling to be comfortable backing off.
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A friend, and potential client, is visiting Walt Disney World to attend a Disney Institute multi-day course on Creativity and Innovation. (i used to teach this, along with the rest of the DI curriculum)
We were going to head right to Disney’s Hollywood Studios when i called an audible.
Let’s visit some things you’ll never get to see as a Theme Park Guest.
We capped it off with an amazing lunch at The 50’s Prime Time Cafe.
The food was delicious, but more remarkable was the Cast Member interaction.
Stunningly exceptional.
And it reminded me what a vibrant organizational culture does for a brand.
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One of Disney’s most compelling leadership precepts:
Be active and visible
People see you around everyday they start trusting you. Once they trust you, they’ll start telling you what’s going on. Until then, you get handled and fed what they think you want to hear.
To be clear, if you are not active and visible, you know how this stereotype ends:
The only time our leader comes around to our area is when ________.
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Think of the Disney animated classics from 1937 – 1995. Fifty-eight years worth of unprecedented animation.
Nearly six decades.
Have you ever looked back on your best accomplishments as a leader, professionally and personally?
i mean, spent serious time, without pressure and distraction?
Our best work doesn’t last, unless it’s timeless, and the odds of that happening are rare. Look at what Pixar’s Toy Story did with CGI.
Therefore, our best work has an expiration date.
It’s not fair.
But it is fair.
It’s not fair for everyone, thus the fairness.
At Disney, we are never satisfied.
This is Disney’s least talked about business secret.
Once we improve something, we start the (continuous) process to improve upon the improvement.
The road to excellence has no finish line.
If Disney ran your business, never being satisfied would be something you’d have to get used to.
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