What does your passion for running have to do with business?

Delta rocket launch 2015
Two nights ago from where i write two hours (minimum) daily.

 

What does your passion for running have to do with business?

Everything. But i’m not going to dive into it today.

Ok, i will. But only because it makes perfect sense.

Sixteen years ago i made a radical departure from an inactive lifestyle . i began running 100 meters a day. And from that small commitment, success grew.

It continues to grow.

Insignificant, right?

At some point Disney decided to always keep their bathrooms spotless. This was a radical departure from the norm (in Amusement Parks).

One small, intentional change, changed everything.

Guests don’t write to Disney with awe and wonder about the $100-million rides. They write to us about the remarkably clean bathrooms.

The Disney Imagineers (who design and build $100-million attractions) get trumped by the Disney janitors (Custodial Hosts and Hostesses).

Talk about unfair.

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From Little Lake Bryan to Mickey’s Retreat

Disney's Mickey's Retreat
Yesterday, a side trip after the Podiatrist visit.

 

Disney's Mickey's Retreat
Yesterday.

 

Let’s pretend you own land close to your main business and you convert this property, which includes a private lake, into an employee recreational complex.

You name this complex, Little Lake Bryan, after the official name of the lake.

Years later you rename it.

Why?

Because the words we use are one of several key ways to intentionally shape an organizational culture by design instead of letting culture happen ‘by default”, or unintentionally.

If Disney ran your business they’d change the name of your employee recreation facility from Little Lake Bryan to Mickey’s Retreat.

Much more powerful. Intentional. Meaningful.

By design.

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The how behind the wow

Marriott Ft Lauderdale Ocean View Terrace
Yesterday from my Marriott balcony.

 

Lei’d back Luau preparations.

It’s not the Magic that makes it work, it’s the hard work that makes it Magic.

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Documenting critical milestones is the Disney Way

Disney Leadership Keynote Speaker
From a February 2015 audio visual check at Orlando Marriott World Center

 

This post went live yesterday. Wrote it 100 days prior. So the emotional excitement motive was cancelled out because of the three-plus month delay.

The motive was, and still is, to record a monumental milestone in a journey that was overwhelmingly destined to fail, but did’t.

It didn’t fail because i never quit even though i didn’t make a dime in over six years. The very first speaking engagement was a turning point. A catalytic milestone that will get lost and forgotten when success becomes the norm.

And now, today, 200 days later, we remember yet again how most success is arduous until it isn’t.

Much of an organization’s heritage is lost on future employees because it’s not perpetuated. Being intentional (like this post) is key to a culture by design.

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