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Being Brave

The easiest way to become unpopular

What makes your cakes special?

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The easiest way to become unpopular? Be brave. Be foolish. Or ask a simple question that demands a ready, clear, concise answer. Most will avoid the first two.

Dear Son, at 53, your Dad is still trying to remember not to do the third one.

Next Blog

Insight: Publicly catching people off guard does not win them over.