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Disney Brand Loyalty Book

Hello Again Apple

Apple Keynote event
Yesterday picking up a replacement part at Apple Store.

 

Apple work order ticket
The vibe was this: without Cheryl’s pre-authorization, i wouldn’t be leaving with her Apple Watch replacement. Neither one of us thought a pre-authorization was necessary because i had the physical ticket. Essentially then, the assumption was that i procured the ticket “unauthorized”. That’s kinda creepy. And yes, i know there are some “bad apples” that make these policies necessary – what is the employee’s latitude to use good judgement? i’ll never know because Cheryl actually answered her phone.

 

Was reminded how important relationships are when it comes to our emotional connection to a brand.

Emotional connections with every customer are such a challenging task for any company to scale.

And many of the 2,000 companies i saw while at Disney Institute continue to have the tremendous opportunity to:

  1. Believe what feels impossible isn’t.
  2. Design (architect) structure and processes to support scalable, world-class customer “wow.”

Without an emotional connection, we can’t be sure the organization loves us and values us and wants us to be ridiculously happy.

As i looked around the Apple store yesterday, i didn’t see anyone i knew. If they hadn’t been able to reach my wife in Pennsylvania while i waited, i wouldn’t have left with her new Apple Watch replacement. Apple Care replaced her damaged (from a drop) Watch with a new one. Cheryl gave me the bar-coded receipt to pick it up while she is gone.

i honestly couldn’t comprehend having to drive home without the Watch.

 

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This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

 

Categories
Disney Brand Loyalty Book

The top secret to world-class culture and results

The top secret to world-class culture and results.

Intentionally over-focus on the same things others under-focus on or ignore.

That’s it.

 

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This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

 

Categories
Emotion Trumps Everything

Disney’s Amazing Emotional Connection

Great companies have products, services and people that create a cult like following, because the emotional connection to their brand is beyond logic. Take this Disney example:

Next Blog

Wonder if Walt Disney Ever…

Wonder if Walt Disney ever jogged?  Or ever went to the gym?  Or swam, walked or biked with any regularity?

I have never read anything that suggests Walt Disney was physically active.

This is one dimension where Walt Disney and jeff noel differ.

Yesterday, to celebrate turning 50, I ran the annual Watermelon 5k, in Winter Park.  There had to be close to 1,500 to 2,000 runners and walkers there.

The American Council of the Blind (ACB) had their annual convention in Orlando and its members participated! For the first time ever the ACB used a fun run/walk to raise funds and encourage their members to embrace an active and healthy lifestyle.

Embrace an active and healthy lifestyle? Hmm….That’s one of the common sense things that everyone can embrace.

Here’s to your health:

Carpe diem, jungle jeff 🙂